900 women entrepreneurs throughout Sweden are since 2008 selected as Ambassadors for Women´s Entrepreneurship. They serve as role models to raise the interest about entrepreneurship, so that more young women might consider running a business as a viable career choice.
As most people still think of a man when picturing a business owner or an entrepreneur, the ambassadors are very important in making women´s entrepreneurship more visible. As role models they contribute to increase the knowledge of enterprising and help rising the interest of the media for women´s entrepreneurship.
Ambassadors are role models
Each ambassador agrees to carry out about four voluntary assignments during a year, such as speaking at schools and universities, welcoming study visits or holding personal meetings with women considering starting a business.The ambassadors make an important contribution to business life and society as role models, when sharing their stories and experiences as entrepreneurs. The ambassadors reflect the whole range of entrepreneurship, so that more women will be able to identify themselves with being an entrepreneur, conveying that running a company is a viable option.
Ambassadors from all over Sweden
The ambassadors are as varied as the small business sector they represent. The ambassadors are spread all over the country and represent different sectors. In Sweden there are 21 counties. Most counties have 15-40 ambassadors. The larger city regions of Stockholm, Göteborg and Malmö have more ambassadors than the rest of the counties.