In English

Tillväxtverket, the Swedish Agency for Economic and Regional Growth, is the national coordinator for the ambassadors for women´s entrepreneurship.

880 ambassadors for Women´s Entrepreneurship
The Swedish Government has commissioned the Swedish Agency for Economic and Regional Growth, to coordinate a national network of women entrepreneurs. 880 women entrepreneurs are since March 26, 2008 appointed ambassadors for Women´s Entrepreneurship, and very important in making women´s entrepreneurship more visible.

As most people still think of a man when picturing a business owner or an entrepreneur, the ambassadors also serve as role models for other women. In doing so they contribute to increase the knowledge of enterprising and help rising the interest of the  media for women´s entrepreneurship.

Ambassadors are role models
An ambassador has agreed to perform four volonteer assignments every year and speak at schools, universities, networks, non profit organisations and such. They will share their experiences as entrepreneurs and tell their story in order to inspire others.



Ambassadors from all over Sweden
The ambassadors are as varied as the small business sector they represent. The ambassadors are spread all over the country and represent different sectors. In Sweden there are 21 counties. Most counties have 15-40 ambassadors. The larger city regions of Stockholm, Göteborg and Malmö have more ambassadors than the rest of the counties.

EU-Ambassadors
Twelve ambassadors for women´s entrepreneurship, representing Sweden, were appointed in October 2009, as the ambassador concept now is implemented in 21 other EU countries. The aim is to make women´s entrepreneurship more visible in the EU and inspire others to regard running a business as a viable career option. 21 countries are part of the EU Ambassadors project:  http://ec.europa.eu/enterprise/policies/sme/promoting-entrepreneurship/women/index_en.htm
 
The Swedish EU Ambassadors are: 

Liselotte Norén, Mongara, Stockholm
Kristiina Starck, LiKolo, Luleå
Ulla-Lisa Thordén, Republic, Göteborg
Therese Albrechtsson, Albrechtson Holding, Göteborg
Viktoria Nilsson-Knutsson, Knut Karlsson Snickeri, Botsmark
Marie Nygårds, Position Jokkmokk, Jokkmokk
Susanne Rostmark, Frigeo AB, Luleå
Jeanette Bohman, Skivarps Gästgivargård, Skivarp
Anna Stenström, Mustasch, Karlskrona